| 000 | cam a22 4a 4500 | ||
|---|---|---|---|
| 999 |
_c54212 _d54212 |
||
| 003 | IN-MiVU | ||
| 005 | 20180425175152.0 | ||
| 007 | ta | ||
| 008 | 170811s2012 ii adf gr01 e en eng d | ||
| 020 | _a9780198069867 | ||
| 040 |
_aMAIN _beng _cIN-MiVU |
||
| 082 | 0 | 4 |
_a658.827 _bDUT/B _221 |
| 100 | 1 | _aDutta, Kirti | |
| 245 | 0 | 0 |
_aBrand management: _bprinciples and practices / _c Kirti Dutta. |
| 260 |
_aNew Delhi: _bOxford University Press, _c2012. |
||
| 300 |
_axxiii, 455 p.; _bill. (some col.), charts: _c25 cm. |
||
| 500 | _aState Grant 2016-2017 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 | _aPRODUCT MANAGEMENT |
| 650 | 2 | 0 | _aBRAND NAME PRODUCTS - MANAGEMENT |
| 942 |
_cBK _2ddc |
||