| 000 | 00861cam a2200301ua 4500 | ||
|---|---|---|---|
| 001 | 51895 | ||
| 005 | 20171214170122.0 | ||
| 007 | ta | ||
| 008 | 150616s014, a g b000 u eng u | ||
| 020 | _cRS740.00 (pbk) | ||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _a | ||
| 082 | 1 | 4 |
_a659 _bCLO/I |
| 100 | 1 | _aClow, Kenneth E.. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald E. Baack. |
| 250 |
_a6th ed / _b. |
||
| 260 |
_aDelhi : _bPearson Education Asia , _c2014, rep. 2015. |
||
| 300 |
_a455p. : _bfigure ; _c23cm _e1 CD . |
||
| 365 | _aRS740.00 | ||
| 504 | _aincludes bibliographical references and index | ||
| 653 | 0 | _aADVERTISING | |
| 653 | 0 | _aPROMOTION | |
| 653 | 0 | _aMARKETING COMMUNICATIONS | |
| 700 | 1 | _aBaack, Donald E. . | |
| 942 | _cBK | ||
| 999 |
_c51570 _d51570 |
||