000 00789cam a2200265ua 4500
001 48092
005 20171214165845.0
007 ta
008 130719s1993 a g b000 u eng u
020 _a9780070473812
_cRS650.00
040 _aMAIN
041 1 _aeng
_hNULL
082 1 4 _a658.8342
_bLOU/C
100 1 _aLoudon, David L.
245 1 0 _aConsumer behavior : concepts and applications /
_cDavid L Loudon and Albert J Della Bitta.
250 _a4th ed /
_b.
260 _aNew Delhi :
_bMcGraw Hill Education (India) ,
_c1993.
300 _axxiii,788p. :
_bfigs. ;
_c26cm. .
365 _aRS650.00
504 _aIncludes bibliographical referrences and index
653 0 _aCONSUMER BEHAVIOUR
700 1 _aBitta, Albert J Della .
942 _cBK
999 _c47767
_d47767