| 000 | 00762nam a22002174a 4500 | ||
|---|---|---|---|
| 999 |
_c47750 _d47750 |
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| 003 | IN-MiVU | ||
| 005 | 20240507133819.0 | ||
| 008 | 130718s2010 ii ao gr b001 0 eng u | ||
| 020 |
_a9788131728147 _cRs.605.00 _q(Pbk) |
||
| 040 |
_aMAIN _beng _cIN-MiVU |
||
| 082 | 0 | 4 |
_a658.8 _bHOL/G _221st |
| 100 | 1 |
_aHollensen, Svend. _eauthor |
|
| 245 | 1 | 0 |
_aGlobal marketing : _b a decision-oriented approach / _cby Svend Hollensen and Madhumita Banerjee. |
| 250 | _a4th ed. | ||
| 260 | 3 |
_aDelhi : _bPearson Education Asia , _c2010. |
|
| 300 |
_axxxix,753p. : _bIlls., figs., tables, etc. ; _c27cm. . |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMARKETING MANAGEMENT | |
| 700 | 1 |
_aBanerjee, Madhumita . _ejoint author |
|
| 942 |
_cBK _2ddc |
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