000 00861cam a2200301ua 4500
001 48073
005 20171214165844.0
007 ta
008 130718s011, a g b000 u eng u
020 _a9788131759394
_cRS599.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _a
082 1 4 _a658.8
_bLOV/S
100 1 _aLovelock, Christopher.
245 1 0 _aServices marketing : people, technology, strategy /
_cChristopher Lovelock, Jochen Wirtz, Jayanta Chatterjee.
250 _a7th ed /
_b.
260 _aDelhi :
_bPearson ,
_c2011, rep. 2012.
300 _axxi,683p. :
_bfigure ;
_c25cm .
365 _aRS599.00
504 _aincludes bibliographical references and index
653 0 _aMARKETING
700 1 _aWirtz, Jochen.
700 1 _aChatterjee, Jayanta .
942 _cBK
999 _c47748
_d47748