000 00789cam a2200265ua 4500
001 48026
005 20171214165843.0
007 ta
008 130715s2011 a g b000 u eng u
020 _cRS495.00 (hb)
040 _aMAIN
041 1 _aeng
_hNULL
082 1 4 _a658.4012
_bBIJ/C
100 1 _aBijapurkar, Rama.
245 1 0 _aCustomer in the boardroom? : crafting customer-based business strategy /
_cRama Bijapurkar.
250 _a /
_b.
260 _aLondon :
_bSage Publications ,
_c2011.
300 _axxii, 232p. :
_bfig.,table ;
_c26cm
_eAccess to online course materials .
365 _aRS495.00
504 _aIncludes bibliography and index
653 0 _aCUSTOMER-RELATIONS-MANAGEMENT
653 0 _aSTRATEGIC PLANNING
942 _cBK
999 _c47701
_d47701