000 00764cam a2200289ua 4500
001 47786
005 20171214165833.0
007 ta
008 130701s2013 Ne a g b000 u eng u
020 _a9788120346406
_cRS175.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aNe
082 1 4 _a658.87
_bSUD/I
100 1 _aSudhakar, G. P..
245 1 0 _aIntegrated retail marketing communication /
_cG. P. Sudhakar.
250 _a /
_b.
260 _aNew Delhi :
_bPHI Learning ,
_c2013.
300 _axvii,145p. :
_bfigures ;
_c21cm .
365 _aRS175.00
504 _aincludes bibliographical references and index
653 0 _aRETAIL MARKETING
942 _cBK
999 _c47461
_d47461