| 000 | 02399nam a22002174a 4500 | ||
|---|---|---|---|
| 999 |
_c47248 _d47248 |
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| 003 | IN-MiVU | ||
| 005 | 20240611122202.0 | ||
| 007 | ta | ||
| 008 | 050101s2011 xxka gr b001 0 eng u | ||
| 020 |
_a9781856047104: _cGBP49.95 _q(pbk) |
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| 040 |
_aMAIN _beng _cIN-MiVU |
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| 082 | 0 | 4 |
_221 st _a658.4038 _bELL/M |
| 100 | 1 | _aEllis, Mike. | |
| 245 | 1 | 0 |
_aManaging and growing a cultural heritage web presence : _ba strategic guide / _cMike Ellis |
| 250 | _a | ||
| 260 | 3 |
_aLondon : _bFacet Publishing , _c2011. |
|
| 300 |
_axiv,217p. : _bill. ; _c24cm. |
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| 505 | _aAcknowledgements; Glossary; Introduction; About this book; What this book is not; Website; In this book. . .; Reference; 1 Evaluating what you have now; Introduction; The web today; Who is online and what do they do?; The internal context; Summary; References; 2 Building a strategic approach; Introduction; What is a web strategy?; What should a strategy cover?; Structuring your strategy document; Evolving your strategy; The web strategy team; Regular strategy reviews; Summary; Reference; 3 Content; Introduction; Managing content; Content outside your site. Staying informedSyndicating content; Summary; References; 4 Marketing; Introduction; From 'site' to 'presence'; Search; Offline marketing; Online marketing; Summary; References; 5 Policies and guidelines; Introduction; Policies, procedures and guidelines; Social media guidelines; Summary; References; 6 Traffic and metrics; Introduction; Measurement techniques; Metrics software; What should you measure?; Metrics definitions; Watching your metrics; Reporting; Other metrics; Dissemination of KPIs; The changing face of metrics; Summary; References; 7 The social web (Web 2.0); Introduction. What is 'the social web'?Why social media?; Choosing when (and when not) to use social media; Developing a social media strategy; Social media channels; The challenges of the social web; Risks and mitigation; Summary; References; 8 The website project process; Introduction; Project phases; Writing a website brief; The specification; Working with external agencies; Project start-up; Budgeting; Summary; References; 9 Away from the browser; Introduction; Open Data; Mobile; Summary; References; 10 Bringing it all together; Introduction; Ongoing feedback; Staying informed; Summing up; References. | ||
| 650 | 0 | _aCULTURAL PROPERTY--INTERNET MARKETING | |
| 942 |
_cBK _2ddc |
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