000 00791cam a2200277ua 4500
001 46179
005 20171214165733.0
007 ta
008 121127s2011 a g b000 u eng u
020 _a9788131730911
_cRS.
040 _aMAIN
041 1 _aeng
_hNULL
082 1 4 _a658.848
_bKEE/G
100 1 _aKeegan, Warren J .
245 1 0 _aGlobal marketing management /
_cby Warren J Keegan and Naval K Bhargava.
250 _a7th ed /
_b.
260 _aNew Delhi :
_bPearson Education ,
_c2011.
300 _axxiv,670p. :
_bills.,figs.,tables ;
_c24cm .
365 _aRS.
504 _aIncludes index
653 0 _aEXPORT MARKETING-MANAGEMENT
653 0 _aINTERNATIONAL BUSINESS ENTERPRISES-MANAGEMENT
700 1 _aBhargava, Naval K .
942 _cBK
999 _c45854
_d45854