000 00825cam a2200289ua 4500
001 44787
005 20171214165637.0
007 ta
008 120605s2007 De a g b000 u eng u
020 _a9788120332652
_cRS395.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aDe
082 1 4 _a658.872
_bMAT/B
100 1 _aMathieson, Rick.
245 1 0 _aBranding unbound : the future of advertising, sales, and the brand experience in the wireless age /
_cby Rick Mathieson.
250 _a /
_b.
260 _aNew Delhi :
_bPrentice Hall of India ,
_c2007.
300 _aix,244p. :
_bills.,figs. ;
_c24cm .
365 _aRS395.00
504 _aIncludes glossary and index
653 0 _aMOBILE COMMERCE
653 0 _aPRODUCT MANAGEMENT
942 _cBK
999 _c44464
_d44464