000 01003cam a2200373ua 4500
001 44661
005 20171214165629.0
007 ta
008 120601s008 a g b000 u eng u
020 _a9788182811171
_cRS350.00
040 _aMAIN
041 1 _aeng
_hNULL
082 1 4 _a659.1
_bDAT/A
100 1 _aDatta, Debraj.
245 1 0 _aAdvertising and sales promotion (with CD) /
_cDebraj Datta,Mahua Datta.
250 _a /
_b.
260 _aDelhi :
_bVrinda Publications ,
_c2008 rep 2011.
300 _axvi,694p. :
_bills. ;
_c22cm
_e1 CD .
365 _aRS350.00
504 _aincludes web references,bibliographical references and index
653 0 _aADVERTISING
653 0 _aSALES PROMOTION
700 1 _aDatta, Mahua .
942 _cBK
999 _c44338
_d44338