| 000 | 00986cam a2200313ua 4500 | ||
|---|---|---|---|
| 001 | 44567 | ||
| 005 | 20171214165625.0 | ||
| 007 | ta | ||
| 008 | 120530s2006 De a g b000 u eng u | ||
| 020 |
_a9788120330405 _cRS395.00 |
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| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aDe | ||
| 082 | 1 | 4 |
_a658.812 _bLUS/S |
| 100 | 1 | _aLusch, Robert F. | |
| 245 | 0 | 0 |
_aThe service-dominant logic of marketing : dialog, debate, and directions / _cedited by Robert F Lusch and Stephen L Vargo; forewords by Ruth N Bolton and Frederick E Webster. |
| 250 |
_a / _b. |
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| 260 |
_aNew Delhi : _bPrentice Hall of India , _c2006. |
||
| 300 |
_axviii,449p. : _bills.,figs.,tables ; _c24cm . |
||
| 365 | _aRS395.00 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 653 | 0 | _aMARKETING-PHILOSOPHY | |
| 653 | 0 | _aCUSTOMER SERVICES | |
| 653 | 0 | _aRELATIONSHIP MARKETING | |
| 700 | 1 | _aVargo, Stephen L . | |
| 942 | _cBK | ||
| 999 |
_c44244 _d44244 |
||