| 000 | 00801cam a2200277ua 4500 | ||
|---|---|---|---|
| 001 | 40866 | ||
| 005 | 20171214165412.0 | ||
| 007 | ta | ||
| 008 | 110303s2004 a g b000 u eng u | ||
| 020 |
_a9780070603950 _cRS575.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 082 | 1 | 4 |
_a658.8 _bLAL/M |
| 100 | 1 | _aLal, Rajiv. | |
| 245 | 1 | 0 |
_aMarketing management : text and cases / _cby Rajiv Lal, John A. Quelch and V. Kasturi. |
| 250 |
_a / _b. |
||
| 260 |
_aNULL : _bTata McGraw Hill Education , _c2004. |
||
| 300 |
_axiii, 812p. : _bills., figs ; _c26cm . |
||
| 365 | _aRS575.00 | ||
| 504 | _aIncludes bibliographical reference and index | ||
| 653 | 0 | _aMARKETING MANAGEMENT | |
| 700 | 1 | _a Quelch , John A. . | |
| 700 | 1 | _aRajan, V Kasturi . | |
| 942 | _cBK | ||
| 999 |
_c40543 _d40543 |
||