000 00779cam a2200265ua 4500
001 40865
005 20171214165412.0
007 ta
008 110303s2010 a g b000 u eng u
020 _a9780070682160
_cRS510.00
040 _aMAIN
041 1 _aeng
_hNULL
082 1 4 _a658.8342
_bHAW/C
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior : bilding marketing strategy /
_cby Del I Hawkins, David L. Mothersbaugh and amit Mookerjee.
250 _a11th ed /
_b.
260 _aNew Delhi :
_bTata McGraw Hill Education ,
_c2010.
300 _axi, 866p. :
_bills. ;
_c24cm .
365 _aRS510.00
504 _aIncludes index
653 0 _aCONSUMER BEHAVIOR
700 1 _aMothersbaugh , David L .
700 1 _aMookerjee, amit .
942 _cBK
999 _c40542
_d40542