| 000 | 00869cam a2200289ua 4500 | ||
|---|---|---|---|
| 001 | 40864 | ||
| 005 | 20171214165412.0 | ||
| 007 | ta | ||
| 008 | 110303s2007 a g b000 u eng u | ||
| 020 |
_a9780070144965 _cRS550.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 082 | 1 | 4 |
_a659.1 _bBEL/A |
| 100 | 1 | _aBelch, George E. | |
| 245 | 0 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cby George E. Belch, Micheal A. Belch and Keyoor Purani. |
| 250 |
_a7th ed / _b. |
||
| 260 |
_aNew Delhi : _bTata McGraw Hill Education , _c2007. |
||
| 300 |
_axviii, 1075p. : _bills., figs ; _c26cm . |
||
| 365 | _aRS550.00 | ||
| 504 | _aIncludes index | ||
| 653 | 0 | _aADVERTISING AND PROMOTION | |
| 700 | 1 | _aBelch, Micheal A . | |
| 700 | 1 | _aPurani, Keyoor . | |
| 942 | _cBK | ||
| 999 |
_c40541 _d40541 |
||