| 000 | 00661cam a2200265ua 4500 | ||
|---|---|---|---|
| 001 | 39121 | ||
| 005 | 20171214165302.0 | ||
| 007 | ta | ||
| 008 | 110117s2006 De a g b000 u eng u | ||
| 020 | _a9781598690828 _cRS295.00 | ||
| 040 | _aMAIN | ||
| 041 | 1 | _aeng _hNULL | |
| 044 | _aDe | ||
| 082 | 1 | 4 | _a659.113 _bCOH/W | 
| 100 | 1 | _aCohen, Barry H. | |
| 245 | 1 | 0 | _a10 Ways to screw up an ad campaign / _cby Barry H. Cohen. | 
| 250 | _a / _b. | ||
| 260 | _aNew Delhi : _bViva Books , _c2006. | ||
| 300 | _a262p. : _bills. ; _c20cm . | ||
| 365 | _aRS295.00 | ||
| 504 | _aIncludes index | ||
| 653 | 0 | _aADVERTISING | |
| 942 | _cBK | ||
| 999 | _c38798 _d38798 | ||