000 00673cam a2200241ua 4500
001 36801
005 20171214165125.0
007 ta
008 100729s2010 a g b000 u eng u
020 _a9781741755992
_cRS450.00
040 _aMAIN
041 1 _aeng
_hNULL
082 1 4 _a659.1
_bSUT/A
100 1 _aSutherland, Max.
245 1 0 _aAdvertising and the mind of the consumer : what works, what doesn`t, and why /
_cby Max Sutherland.
250 _a3rd rev.ed /
_b.
260 _aAustralia :
_bAllen and Unwin ,
_c2010.
300 _a366p. :
_bfigures ;
_c23cm .
365 _aRS450.00
504 _aIncludes index
653 0 _aADVERTISING
942 _cBK
999 _c36479
_d36479