| 000 | 00749cam a2200289ua 4500 | ||
|---|---|---|---|
| 001 | 35884 | ||
| 005 | 20171214165045.0 | ||
| 007 | ta | ||
| 008 | 100603s2007 De a g b000 u eng u | ||
| 020 |
_a8130904748 _cRS395.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aDe | ||
| 082 | 1 | 4 |
_a639.1 _bLEE/P |
| 100 | 1 | _aLee, Monle. | |
| 245 | 1 | 0 |
_aPrinciples of advertising : a global perspective / _cby Monle Lee and Carla Johnson. |
| 250 |
_a2nd ed / _b. |
||
| 260 |
_aNew Delhi : _bViva Books , _c2007. |
||
| 300 |
_a410p. : _bfigures ; _c22cm . |
||
| 365 | _aRS395.00 | ||
| 504 | _aIncludes index | ||
| 653 | 0 | _aADVERTISING | |
| 700 | 1 | _aJohnson, Carla . | |
| 942 | _cBK | ||
| 999 |
_c35562 _d35562 |
||