| 000 | 00816cam a2200289ua 4500 | ||
|---|---|---|---|
| 001 | 35796 | ||
| 005 | 20171214165042.0 | ||
| 007 | ta | ||
| 008 | 100601s2007 Pe a g b000 u eng u | ||
| 020 |
_a9788131209882 _cRS 425.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aPe | ||
| 082 | 1 | 4 |
_a659.1 _bMAC/P |
| 100 | 1 | _aMackay, Adrian R. | |
| 245 | 0 | 0 |
_aThe Practice of advertising / _cedited by Adrian R Mackay. |
| 250 |
_a5th ed / _b. |
||
| 260 |
_aNew Delhi : _bElsevier , _c2007. |
||
| 300 |
_axxiii,367p. : _bills.,figs.,tables ; _c23cm . |
||
| 365 | _aRS 425.00 | ||
| 440 | 0 |
_aPrifessional and trade series, _vNULL _xNULL; |
|
| 490 | 0 |
_aPrifessional and trade series, _vNULL _xNULL; |
|
| 504 | _aIncludes index | ||
| 653 | 0 | _aADVERTISING | |
| 653 | 0 | _aPUBLIC RELATIONS | |
| 942 | _cBK | ||
| 999 |
_c35474 _d35474 |
||