| 000 | 00738cam a2200265ua 4500 | ||
|---|---|---|---|
| 001 | 35535 | ||
| 005 | 20171214165030.0 | ||
| 007 | ta | ||
| 008 | 100520s2003 Ne a g b000 u eng u | ||
| 020 |
_a0749446552 _cRS295.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aNe | ||
| 082 | 1 | 4 |
_a658.827 _bHAI/B |
| 100 | 1 | _aHaig, Matt. | |
| 245 | 1 | 0 |
_aBrand failures : the truth about the 100 biggest branding mistakes of all time / _cby Matt Haig. |
| 250 |
_a / _b. |
||
| 260 |
_aNewDelhi : _bKogan Page , _c2003. |
||
| 300 |
_axii, 260p. : _bfigures ; _c23cm . |
||
| 365 | _aRS295.00 | ||
| 504 | _aIncludes bibliographical reference | ||
| 653 | 0 | _aBRAND NAME PRODUCTS-MARKETING | |
| 942 | _cBK | ||
| 999 |
_c35213 _d35213 |
||