000 00803cam a2200277ua 4500
001 35533
005 20171214165030.0
007 ta
008 100520s2006 Ne a g b000 u eng u
020 _a9780749446512
_cRS 450.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aNe
082 1 4 _a659.2
_bHAY/C
100 1 _aHaywood, Roger.
245 1 0 _aCorporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value /
_cby Roger Haywood.
250 _a3rd ed /
_b.
260 _aLondon :
_bKogan Page ,
_c2006.
300 _axvi,320p. :
_bfigures ;
_c24cm .
365 _aRS 450.00
504 _aIncludes index and appendices
653 0 _aPUBLIC RELATIONS
653 0 _aCORPORATE IMAGE
942 _cBK
999 _c35211
_d35211