000 00830cam a2200313ua 4500
001 35532
005 20171214165030.0
007 ta
008 100520s2008 Ne a g b000 u eng u
020 _a9780749442330
_cRS 295.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aNe
082 1 4 _a659.1
_bROM/H
100 1 _aRoman, Kenneth.
245 1 0 _aHow to advertise : what works, what doesn`t - and why /
_cby Kenneth Roman and Jane Maas.
250 _a3rd ed /
_b.
260 _aNew Delhi :
_bKogan Page ,
_c2008.
300 _axxi,218p. :
_bfigures ;
_c23cm .
365 _aRS 295.00
504 _aIncludes glossary and index
653 0 _aADVERTISING
700 1 _aMaas, Jane .
942 _cBK
999 _c35210
_d35210