000 00754cam a2200289ua 4500
001 35229
005 20171214165015.0
007 ta
008 100510s2008 De a g b000 u eng u
020 _a9780074517802
_cRS325.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aDe
082 1 4 _a658.81
_bMOH/A
100 1 _aMohan, Manendra.
245 1 0 _aAdvertising management : concepts and cases /
_cby Manendra Mohan.
250 _a /
_b.
260 _aNew Delhi :
_bTata McGraw-Hill Publishing ,
_c2008.
300 _a418p. :
_bfigures ;
_c23cm .
365 _aRS325.00
504 _aIncludes index
653 0 _aADVERTISING MANAGEMENT
942 _cBK
999 _c34907
_d34907