| 000 | 00816cam a2200313ua 4500 | ||
|---|---|---|---|
| 001 | 35216 | ||
| 005 | 20171214165015.0 | ||
| 007 | ta | ||
| 008 | 100510s2008 Ne a g b000 u eng u | ||
| 020 |
_a9788120312197 _cRS325.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aNe | ||
| 082 | 1 | 4 |
_a658.81 _bBAT/A |
| 100 | 1 | _aBatra, Rajeev. | |
| 245 | 1 | 0 |
_aAdvertising management / _cby Rajeev Batra,John G. Myers and David A. Aaker. |
| 250 |
_a5th ed / _b. |
||
| 260 |
_aNew Delhi : _bPHI Learning , _c2008. |
||
| 300 |
_a754p. : _bfigures ; _c25cm _eone CD . |
||
| 365 | _aRS325.00 | ||
| 504 | _aIncludes index | ||
| 653 | 0 | _aMANAGEMENT | |
| 700 | 1 | _aMyers, John G . | |
| 700 | 1 | _aAaker, David A . | |
| 942 | _cBK | ||
| 999 |
_c34894 _d34894 |
||