000 00956cam a2200361ua 4500
001 34305
005 20171214164933.0
007 ta
008 100318s2012 Ne a g b000 u eng u
020 _cRS250.00 (Pbk)
040 _aMAIN
041 1 _aeng
_hNULL
044 _aNe
082 1 4 _a658.80954
_bSRI/S
100 1 _aSrinivasan, R..
245 1 0 _aServices marketing : the Indian context /
_cR Srinivasan.
250 _a3rd ed /
_b.
260 _aNew Delhi :
_bPHI Learning ,
_c2012.
300 _axvi,273p. :
_bfigs.,tables ;
_c24cm .
365 _aRS250.00
504 _aIncludes bibliographical references and index
653 0 _aSERVICE INDUSTRIES-MARKETING-INDIA
653 0 _aCUSTOMER SERVICES-INDIA
942 _cBK
999 _c33983
_d33983