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| 100 | 1 | _aGovindarajan, M.. | |
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_aMarketing management : concepts, cases, challenges and trends / _cby M. Govindarajan. |
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_a2nd ed / _b. |
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| 260 |
_aNew Delhi : _bPHI Learning , _c2007. |
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_a314p. : _bfigures ; _c24cm . |
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| 653 | 0 | _aMARKETING MANAGEMENT | |
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