| 000 | 00842cam a2200289ua 4500 | ||
|---|---|---|---|
| 001 | 33871 | ||
| 005 | 20171214164915.0 | ||
| 007 | ta | ||
| 008 | 100308s2009 Ne a g b000 u eng u | ||
| 020 |
_a9788131509128 _cRS399.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aNe | ||
| 082 | 1 | 4 |
_a658.82 _bGUI/A |
| 100 | 1 | _aO`Guinn, Thomas C.. | |
| 245 | 1 | 0 |
_aAdvertising management : with integrated brand promotion (with CD) / _cby Thomas C. O`Guinn, Chris T. Allen and Richard J. Semenik. |
| 250 |
_a / _b. |
||
| 260 |
_aNew Delhi : _bCengage Learning India , _c2009. |
||
| 300 |
_a648p. : _bfigures ; _c24cm _e1 CD . |
||
| 365 | _aRS399.00 | ||
| 504 | _aIncludes index | ||
| 653 | 0 | _aADVERTISING MANAGEMENT | |
| 700 | 1 | _aAllen, Chris T. . | |
| 700 | 1 | _aSemenik, Richard J . | |
| 942 | _cBK | ||
| 999 |
_c33549 _d33549 |
||