000 00853cam a2200337ua 4500
001 33157
005 20171214164844.0
007 ta
008 100219s1998 Ne a g b000 u eng u
020 _a9788131500361
_cRS395.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aNe
082 1 4 _a658.8342
_bASS/C
100 1 _aAssael, Henry.
245 1 0 _aConsumer behavior : and marketing action /
_cby Henry Assael.
250 _a6th ed /
_b.
260 _aNew Delhi :
_bCengage Learning India ,
_c1998.
300 _a718p. :
_bfigures ;
_c25cm .
365 _aRS395.00
504 _aIncludes index
653 0 _aCONSUMER BEHAVIOR
942 _cBK
999 _c32835
_d32835