000 00759cam a2200277ua 4500
001 30846
005 20171214164709.0
007 ta
008 091022s2007 De a g b000 u eng u
020 _a9788120332591
_cRs. 250.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aDe
082 1 4 _a658.8
_bGOV/M
100 1 _aGovindarajan, M.
245 1 0 _aMarketing management: concepts, cases, challenges and trends /
_cby M. Govindarajan.
250 _a2nd ed /
_b.
260 _aNew Delhi :
_bPrentice Hall of India ,
_c2007.
300 _a312p. :
_bTable and figures ;
_c24cm .
365 _aRs. 250.00
504 _aIncludes index
653 0 _aMARKETING MANAGEMENT
942 _cBK
999 _c30524
_d30524