| 000 | 00777cam a2200289ua 4500 | ||
|---|---|---|---|
| 001 | 26608 | ||
| 005 | 20171214164441.0 | ||
| 007 | ta | ||
| 008 | 090401s2007 De a g b000 u eng u | ||
| 020 |
_a9788178293707 _cRs. 320.00 |
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| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aDe | ||
| 082 | 1 | 4 |
_a659.1 _bTEL/E |
| 100 | 1 | _aTellis, Gerard J. | |
| 245 | 1 | 0 |
_aEffective advertising: understanding when, how, and why advertising works / _cby Gerard J.Tellis. |
| 250 |
_a / _b. |
||
| 260 |
_aNew Delhi : _bResponse Books , _c2007. |
||
| 300 |
_av,203p. : _btables,pictures ; _c22cm . |
||
| 365 | _aRs. 320.00 | ||
| 504 | _aIncludes index | ||
| 653 | 0 | _aADVERTISING | |
| 942 | _cBK | ||
| 999 |
_c26286 _d26286 |
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