000 00812cam a2200289ua 4500
001 23491
005 20171214164229.0
007 ta
008 070313s2002 En a g b000 u eng u
020 _a9780333937198
_cRS375.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aEn
082 1 4 _a658.8
_bRAM/M
100 1 _aRamaswamy, V S.
245 0 0 _aMarketing management : planning, implementation and control /
_cV S Ramaswamy and S Namakumari.
250 _a3rd ed /
_b.
260 _aLondon :
_bMacmillan ,
_c2002.
300 _axxxv,748p. :
_bills.,tables ;
_c24cm .
365 _aRS375.00
504 _aIncludes bibliographical references and index
653 0 _aMARKETING MANAGEMENT
700 1 _aNamakumari, S .
942 _cBK
999 _c23169
_d23169