000 00901cam a2200325ua 4500
001 23450
005 20171214164225.0
007 ta
008 070315s2006 De a g b000 u eng u
020 _cRs. 425.00 (Pb)
040 _aMAIN
041 1 _aeng
_hNULL
044 _aDe
082 1 4 _a658.8342
_bLOU/C
100 1 _aLoudon, David L.
245 1 0 _aConsumer behavior : concepts and applications /
_cDavid L Loudon and Albert J Della Bitta.
250 _a4th ed /
_b.
260 _aNew Delhi :
_bTata McGraw-Hill Publishing ,
_c2006.
300 _axxiii,788p. :
_bills.,picts.,tables ;
_c24cm .
365 _aRs. 425.00
504 _aIncludes notes and index
653 0 _aCONSUMER BEHAVIOR
700 1 _aDella Bitta, Albert J .
942 _cBK
999 _c23129
_d23129