000 00955cam a2200361ua 4500
001 22961
005 20171214164206.0
007 ta
008 070118s2007 De a g b000 u eng u
020 _a0070581592
_cRs. 275.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aDe
082 1 4 _a658.827
_bSEN/B
100 1 _aSengupta, Subroto.
245 1 0 _aBrand positioning : strategies for competitive advantage /
_cSubroto Sengupta.
250 _a2nd ed /
_b.
260 _aNew Delhi :
_bTata McGraw-Hill Publishing ,
_c2007.
300 _axiv,297p. :
_bills.,picts.,charts ;
_c24cm .
365 _aRs. 275.00
504 _aIncludes index
653 0 _aMARKETING MANAGEMENT
942 _cBK
999 _c22640
_d22640