| 000 | 00840cam a2200289ua 4500 | ||
|---|---|---|---|
| 001 | 16557 | ||
| 005 | 20171214163745.0 | ||
| 007 | ta | ||
| 008 | 040112s2001 IN a g b000 u eng u | ||
| 020 |
_a007047382X _cRS. 385.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aIN | ||
| 082 | 1 | 4 |
_a658.8 _bBEL/A |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Blech. |
| 250 |
_a5th ed / _b. |
||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Publishing , _c2001. |
||
| 300 |
_axx,ca.855p. : _bill.,figs.,picts. ; _c22cm . |
||
| 365 | _aRS. 385.00 | ||
| 504 | _aIncludes glossary and index | ||
| 653 | 0 | _aMARKETING | |
| 700 | 1 | _aBlech, Michael A.. | |
| 942 | _cBK | ||
| 999 |
_c16237 _d16237 |
||