| 000 | 00982cam a2200301ua 4500 | ||
|---|---|---|---|
| 001 | 13213 | ||
| 005 | 20171214163521.0 | ||
| 007 | ta | ||
| 008 | 021003s2002 a g b000 u ENG u | ||
| 020 |
_a0071123075 _cUSD 25.95 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aENG _hNULL |
|
| 082 | 1 | 4 |
_a658.8 _bBOY/M |
| 100 | 1 | _aBoyd, Harper W. . | |
| 245 | 1 | 0 |
_aMarketing management : a strategic decission- making approach / _cHarper W. Boyd ... et al . |
| 250 |
_a4th ed / _b. |
||
| 260 |
_aBoston : _bMcGraw-Hill , _c2002. |
||
| 300 |
_axxi,594p. : _bill.,figs.,tables ; _c25cm . |
||
| 365 | _aUSD 25.95 | ||
| 440 | 0 |
_aThe McGraw-Hill / Irwin in Seires in Management, _vNULL _xNULL; |
|
| 490 | 0 |
_aThe McGraw-Hill / Irwin in Seires in Management, _vNULL _xNULL; |
|
| 504 | _aIncludes bibliographical references and index | ||
| 653 | 0 | _aMARKETING-MANAGEMENT | |
| 700 | 1 | _aWalker, Orville C. . | |
| 700 | 1 | _aMullings, John . | |
| 700 | 1 | _aLarreche, Jean-Claude . | |
| 942 | _cBK | ||
| 999 |
_c12893 _d12893 |
||