000 00789cam a2200265ua 4500
001 11135
005 20171214163332.0
007 ta
008 021129s1997 a g b000 u ENG u
020 _a007114255X
_cUSD 15.95
040 _aMAIN
041 1 _aENG
_hNULL
082 1 4 _a658.8
_bGUI/M
100 1 _aGuiltinan, Joseph P..
245 1 0 _aMarketing management : strategies and progress /
_cJoseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden.
250 _a6th ed /
_b.
260 _aBoston :
_bMcGraw-Hill ,
_c1997.
300 _axvi,463p. :
_bill.,figs.,tables ;
_c24cm .
365 _aUSD 15.95
504 _aIncludes bibliograpghy and index
653 0 _aMARKETING-MANAGEMENT
700 1 _aPaul, Gordon W. .
700 1 _aMadden, Thomas J. .
942 _cBK
999 _c10815
_d10815