TY - BOOK AU - Gupta,Seema AU - Jathar,Avadhoot TI - Marketing analytics T2 - Wiley analytics series for management SN - 9789354242625: U1 - 658.83 21st PY - 2021/// CY - New Delhi PB - Wiley KW - MARKETING ANALYTICS N1 - Includes bibliographical references and index ER -