Gupta, Seema <br/><br/>
Marketing analytics/ 
by Seema Gupta and Avadhoot Jathar 
 - New Delhi:  Wiley,  2021 
 - xii, 374p.:  24cm. 
 - Wiley analytics series for management .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789354242625: 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING ANALYTICS
<br/><br/><label>Dewey Class. No.: </label>658.83  / GUP/M