Keegan, Warren J. <br/><br/>
Global marketing management / 
by Warren J. Keegan , Elyse Arnow Brill and Gautam Dutta 
 - 8th ed. 
 - Boston :  Pearson,  2014 
 - xxii, 476p.:  27 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789332584327:  Rs.890.00 
<br/><br/><label>LCCN: </label>2012046786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING--MANAGEMENT<br/>GLOBAL MARKETING--MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.84  / KEE/G