Srinivasan, R. <br/><br/>
Services marketing:the Indian context / 
by R.Srinivasan. 
 - 3rd ed 
 - New Delhi.  PHI Learning:  2012, 
 - 273p.:  illustrations;  21cm. 
<br/><br/><label>ISBN: </label>9788120345607  Rs.250.00 
<br/><br/><label>Subjects--Index Terms: </label>Service Communication 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI/S