TY  - BOOK
AU  - Dutta,Kirti
TI  - Brand management: principles and practices 
SN  - 9780198069867
U1  - 658.827 21
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - PRODUCT MANAGEMENT
KW  - BRAND NAME PRODUCTS - MANAGEMENT
N1  - State Grant 2016-2017; Includes bibliographical references and index.
ER  -