Dutta, Kirti <br/><br/>
Brand management:  principles and practices / 
Kirti Dutta. 
 - New Delhi:  Oxford University Press,  2012. 
 - xxiii, 455 p.;  ill. (some col.), charts:  25 cm. 
<br/><br/> State Grant 2016-2017 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9780198069867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT<br/>BRAND NAME PRODUCTS - MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUT/B