TY  - BOOK
AU  - Roy ,Rajeev
TI  - Entrepreneurship / 
SN  - 9780198072638
U1  - 338.04 21st
PY  - 2011///
CY  - New Delhi
PB  - Oxford University Press
KW  - MARKETING
KW  - PRODUCT DEVELOPMENT
N1  - State Grant 2016-2017; includes index and bibliographical references
ER  -