TY  - BOOK
AU  - Clow,Kenneth E
AU  - Baack,Donald E.
TI  - Integrated advertising,promotion and marketing commutions
SN  - 9789332518377
U1  - 659.1 21
PY  - 2014/// [ reprinted 2017 ]
CY  - Chennai
PB  - Pearson Education Asia
KW  - COMMINICATION IN MARKETING
KW  - ADVERTISING
N1  - State Grant 2016-2017; Includes bibliographical referrences and index
ER  -