TY  - BOOK
AU  - Clow,Kenneth E..
AU  - Baack,Donald E..
TI  - Integrated advertising, promotion, and marketing communications / 
U1  - 659 
PY  - 2014///, rep. 2015
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - ADVERTISING
KW  - PROMOTION
KW  - MARKETING COMMUNICATIONS
N1  - includes bibliographical references and index
ER  -