Clow, Kenneth E.. <br/><br/>
Integrated advertising, promotion, and marketing communications /  
Kenneth E. Clow, Donald E. Baack. 
 - 6th ed /   . 
 - Delhi :   Pearson Education Asia ,   2014, rep. 2015. 
 - 455p. :   figure ;   23cm  1 CD .  
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label> RS740.00 (pbk) 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING PROMOTION MARKETING COMMUNICATIONS 
<br/><br/><label>Dewey Class. No.: </label>659  / CLO/I