TY  - BOOK
AU  - Capon,Noel
AU  - Singh,Siddharth Shekhar  .
TI  - Managing marketing an applied approach / 
SN  - 9788126548514
U1  - 658.8 
PY  - 2014///
CY  - New Delhi : 
PB  - Wiley India , 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -