Capon, Noel. <br/><br/>
Managing marketing an applied approach /  
Noel Capon and Siddharth Shekhar Singh. 
 - /   . 
 - New Delhi :   Wiley India ,   2014. 
 - xxviii,672p.+113p. :   Ills., figs., tables etc. ;   26cm  1 CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788126548514  RS799.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAP/M