Srinivasan, R.. <br/><br/>
Service marketing : the Indian context /  
R. Srinivasan. 
 - 4th ed /   . 
 - New Delhi :   PHI Learning ,   2014. 
 - xvi,283p. :   figure,TABLE ;   21cm  1 CD .  
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9788120350342  RS295.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.80954  / SRI/S