TY  - BOOK
AU  - Chitale,A.K.
AU  - Gupta ,Ravi
TI  - Product policy and brand management : :  text and cases / 
SN  - 9788120346369
U1  - 658.5 21st 
PY  - 2013///
CY  - New Delhi : 
PB  - PHI Learning , 
KW  -  PRODUCT MANAGEMENT
N1  - includes index
ER  -